Too many people fail at being consistent...and they thought that motivation was the issue.

But is it really?

"I was doing well...and then I got lazy."

"I know that I shouldn't be doing/eating _______, but I can't live without it!"

"I don't have time!"

Sound familiar?

If one or more of the statements below resonate with you, read on.

  • You often start something but don't finish it.
  • You think you need someone or something to 'push' you, in order to be consistent.
  • You procrastinate.
  • You feel like Life kept getting in the way of your fitness (work, family, etc.)
  • You overthink, over-analyse, and get caught under dilemmas so often that you fail to take action conducive to your goals.
  • You have a difficult time resisting 'unhealthy' foods, or see slow results because you can't control your eating.
  • You had a history of 'Yo-Yo Transformations'; you can take massive actions, but you couldn't sustain them long term.
  • You tend to be defensive and closed to feedback. 

Even though it manifests in >half a dozen symptoms, the root cause of the problem is but one.

Yes, one.

Like gravity, the effect is felt. Unlike gravity, it is unknown. 

Mistakenly labeled as 'lazy' and 'unmotivated' by victims, this problem perpetually cause people to waste money, effort, and then QUIT; dejected and depressed. 

What I want you to know is that none of the 'problem' above is anybody's fault. You are not lazy, demotivated, or stupid. Above all, you are not a failure.

So if you are doing so, stop blaming yourself and listen to what I have to say.

The real problem isn't motivation. It's lack of clarity.

The problem with relying on motivation is that it runs out. Anybody can have motivation - for a time.

But only those who have a continuous (endless) source of motivation can last long enough to see results. 

For lifelong results in fitness to happen, there needs to be an internal source. And that internal source, which is continuous - endless - is clarity.

Something we call intrinsic motivation.  

For as long as you feel the need for an external motivation, such as requiring a friend to train with you, or having to use music to pump yourself up - or even wanting a drill sergeant to be your trainer - it means that you do not have clarity.

The Three Parts of Clarity

Clarity of Vision

You need to understand what it is you truly want.

Did you want to lose weight because someone else told you to, or because  

This goes beyond saying 'I want to lose fat', or 'I want to build muscle', or 'I want to tone up'.


Clarity of purpose

If you don't know why you're doing what you're doing, and you are just following along what everyone else is doing, how motivated will you get?

The secret behind being 'interested' is that we ALWAYS do that on a subconscious level on things that adds emotional value to our life. That's why if you are only exercising because someone told you that you should, or if it's something that 'makes sense' (logical), you will never put in the level of consistency required to see results.

You must have emotional attachment to your goals, and the actions required to see it through.



Clarity of method



How can it be your fault if you lacked clarity?


For as long as you have 


A lot of people seem to think that getting results is the most difficult thing when it comes to fitness.

It isn't.

Why Is This Happening?

Because: Life.

One of my biggest epiphanies came when I was busy building HB+ in 2016.

We were growing and I was taking on more work sooner than expected. Between training new coaches, doing renovation and handling inquiries, I was getting burned out.

I was skipping workouts. I started drinking a lot. And my nutrition had gone to hell. It was showing.

During a break after 12+ hours' of work, complaining about life, a question struck me:

Should I really be this stressed?

As a small business owner, why was I so stressed about time when even Barrack Obama had the ability to make time to exercise?

He worked longer hours than me. 

His problems were bigger than mine.

His responsibilities were bigger than mine.

He even has family commitments. I don't. 

If we think about it, we realize that there will always be people in the world who are busier than us, with more responsibilities and even less time - yet more zen.

The ones who are successful at life tend to be those who can handle things very well. With calm, and with efficiency.

People are not happy because they are successful - they are successful because they are happy.

Shit Happens.

Life isn't about avoiding. It's about dealing. And there are two ways we can deal with life.

One way is to 'de-stress'. This is the easy way, and tend to create non-conducive habits such as:

  • Drinking.
  • Having permanent daily appointments with Netflix (gasp!).
  • Binge eating.
  • Skipping training in favor of non-productive activities.
  • Or any other activities detrimental to your results.

All negative things add up...and before you know it - no time!

And while these activities do help us to relieve stress, they neither remove it, nor help us permanently - because whenever we stop, the pleasure of doing it stops - and we relapse into stress again. 

Just like its physical counterpart, when we don't continuously train our stress management 'muscles', it loses strength and the ability to handle load. 'De-stressing' may help in the short term, but not in the long term. 

The second way - the better way - is to build ourselves up to handle life, and fitness, better.

Why? Because when your mind is strong and you are unfuckwithable, your body simply comes along for the ride.


  • Waking up full of confidence a year from now, feeling totally indestructible as you go about your daily life.
  • Having discipline & clarity so strong, no situation breaks you.
  • A will so great you can accomplish anything.
  • You're so focused that your results - and your life - seem to work for you no matter what.

Wouldn't it be great if that was possible? Because it is.

When it comes to fitness, health and nutrition, it's not enough to just know what to do or how to do it. It's also important to learn how to feel good doing it.

If you don't FEEL GOOD doing something, it never lasts. So if you've been inconsistent or telling yourself that you're 'lazy', I assure you, it's only because you didn't know about this. So let me tell you what you can do to change your mindset so that your default setting itself is one which takes you to success on autopilot.

The 3-Point Road To 'Unfuckwithability'.

#1 - The Spark

A lot of people lose motivation and become demotivated, but what people don't know is that this is easily solved. Let me give you my 'secret' formula for 'motivation'.

Motivation = (Vision + Plan) x Action

The secret behind 'feeling motivated' is when you have a vision of your future self and a plan to get there. Then taking ACTIONS to start accumulating victories.

If you haven't heard this already, motivation doesn't happen before action. Most people go about this the wrong way - they kept waiting for motivation to appear FIRST before taking action. Truth is, we must take action before motivation can come!

The way it works: small actions produces small results that snowballs into something bigger. 'Victories' add up. We feel encouraged, and we start taking even more actions. Bigger actions that makes bigger results. 'Motivation' is generated.

Take your first small action by signing up to this HB Revolution challenge today.

#2 - The Vision

Taking actions is GREAT. But first, you need to have a vision. Otherwise, your actions will take you nowhere.

What would your future self be like 1 year from now? What would your health and body look like? What would you be doing? What kind of adventures would you be having? How would your mind work? And in order for your future self to be realized, what would you need to do today?

In HB Revolution I want you to dream. DREAM like the Revolutionaries of ages past and let this Revolution be a spark that gets you closer to the vision of your ideal self.

#3 - The Plan

Finally, without a plan, mistakes can happen - and that can be demotivating.

You need three things:

  1. The right fitness training
  2. The right nutrition coaching
  3. The right mindset & behavior so that your default setting is one which is conducive for results.

To ensure you take the right actions, we created a plan for you.

We want to arm you with the weapons necessary to tackle life itself. We want you to be a pro at handling life!

If you are a client at HBCF, you already got a Bespoke Fitness training plan. Great. Now it's time to complement your arsenal with the right nutrition and the right mindset, so that you can handle everything that life throws at you.

So again - you need to have a Spark, a Vision, and a Plan.

Introducing the HB Revolution .


HB Revolution is a Fitness Campaign that rewards clients for being consistent.

For the purpose of this program we use ProCoach, an online software with built-in nutrition & mindset training curriculum based on personalized client behavioral profile developed by Precision Nutrition, the world's most respected educator in fitness nutrition and most successful online coaching organisation of its kind. 

This partnership between HB and PN is extremely powerful. The PN methodology that has transformed over 45,000 lives across 8 years is now accessible to Badgers across the planet, culminating in a 'Trifecta' of Fitness - Exercise, Nutrition & Psychology - that guarantees consistency. In both action-taking, and results.

ProCoach is the only mechanism we are using to keep track of all the before/after photos and measurements.


ProCoach Coaching for Men

  • Join the HB Revolution by signing up for our Behavioral Nutrition coaching program & sending us a submission form (button below).
  • We will be collecting Before & After photos all throughout the year from participants of the program.
  • We will be coaching nutrition & mindset in addition to any other Bespoke Fitness training programs currently being used by existing clients.
  •  We will be tracking consistency & results, and reward the most consistent Revolutionaries of the year. 

ProCoach Coaching for Women

Transformation stories are inspirational - when they are from regular Joes and Janes whose #1 priority isn't fitness.

As such, we call these extraordinary heroes who lead and inspire others...'HB Revolutionaries'!

HB Revolution Is Now Open To Both New And Existing Clients Alike.

New to HB - You can sign up by doing an assessment with one of our coaches. They will tell you the rest.

Existing Badgers - all you need to do is sign up for our Behavioral Nutrition coaching program. The software will take care of the rest.

Students of our Behavioral Nutrition coaching program are transformed from the inside. This isn't just any ordinary meal-plan giving 'nutrition' program. This is a coaching to arm you to handle LIFE itself, so that no matter what happens you can stay FOCUSED on your fitness. 


Discover How The Most Powerful Coaching Tool Ever Conceived Is Helping Badgers Like Yourself Develop Unstoppable Momentum And Set Off MASSIVE Daily Actions To Burn Fat, Build Muscles & Create Permanent Health